WOW! You’re saving 50% with my Black Friday Sale today!

Are you ready to…..

  • honor your zone of genius?

  • listen to your intuition?

  • go all in on what lights YOU up?

  • create magic from a place of self-alignment?

In this course, you’ll learn…..

  • How to turn your zone of genius into a digital planner

  • Use your digital planner as a launching pad for a heart-led business

  • Attract your community of raving fans while honoring your desires, your personality, and your joy in the journey every step of the way

We believe you have a million dollar business inside you right now…

…and it can all start with your planner.

What you get…

The 8 Part Milestone Journey

We take you all the way from coming up with your “Zone of Genius Planner” to creating your course, selling with affiliates, and growing your super fan community.

  • See the big picture for going from selling a planner on Etsy to building a heart-centered, full-time business. Become aware of the MINDSET you need to cultivate along the way in order to actually move upward instead of around in circles. 

  • Wondering how on earth to identify your zone of genius? It's already inside of you just waiting for you to shine a light on it. In this milestone, we dive into the mindset shifts needed to turn that light on full blast!

  • Turn your zone of genius into a digital planner. This is an exciting first step in creating a minimal viable product that attracts your true fans into a customer journey with you.

  • You don’t need to spend any time trying to build a shop from scratch when you're just starting out. Get up and running on Etsy quickly and easily with our tips + templates so that you can keep moving and start selling!

  • Tap into the most powerful platform for generating traffic from a place of pinning what YOU love. We share how not restricting ourselves to pinning for a single niche has actually been one of the biggest reasons for why Pinterest has worked so well for us. 

  • At this point in your journey, you're making a few sales a week on Etsy and you're ready to take your customers to the next level with a Customer Hub! We explain why having a hub for your Etsy customers to sign into is so pivotal to growing your business BEYOND Etsy.

  • It's time to create your quick and dirty mini course. Your customers want to take the next step with you! It is far easier to sell more to the customers you already have than it is to constantly try to create new customers. It's time to create the next step in their journey.

  • In this module, we show you how to offer your products as an affiliate opportunity for your customers. The best form of marketing is word-of-mouth from happy customers. Expand your business beyond your own efforts by building your affiliate team of happy customers!

  • Holding space for your online community of super fans (aka customers) starts with holding space for YOURSELF. Being honest about who you are and what gives you energy so that you can step out of people pleasing and step into enjoying the party. This module includes our thought process around our decision to quit social media as well.

You get tons of gorgeous Canva templates to show and market your planner as well!

  • 72 Square Shop Listing Templates

  • 70 Pinterest Templates

  • 64 Shop Banner Templates

Hi, We’re Michelle and Aimee!

We find joy in helping women tap into their zone of geniuses and create businesses and lives from a place of being fully in alignment with WHO YOU ARE.

What is a digital planner?

  • A digital planner is a PDF designed to look like a realistic planner giving all of the joy of paper planning without all the paper.

  • It’s mostly used on tablets that work with a stylus, such as the iPad with an Apple Pencil.

  • The customer uses their digital planner on a PDF annotation app such as Goodnotes or Noteshelf.

  • Different parts of the planner are hyperlinked (such as the tabs) in order to create a flip-through experience.

We think differently here in Passive Income Planner Girl…

  • This is not a course about how to become an expert at Etsy SEO. It’s about how to show up as the expert on YOU.

  • This is not a course about how to figure out what’s trending in search results so that you can offer the product “of the moment.” It’s about how you can create products that you actually give a damn about and can sell with passion for years and years, and enjoy making them better and better.

  • This is not a course about how to pick the perfect niche and customer avatar. It’s about how you can attract raving, lifelong fans to WHO YOU REALLY ARE as an ever evolving human being. YOU are your niche. Now it’s time to do the inner work to just be YOU so you can turn on your power to attract your true fans.

Passive Income Planner Girl is not about how to get rich on Etsy.

We prefer to use Etsy as a launching pad and a gateway to building a business BEYOND Etsy.

Our focus is on helping you craft your very own “Customer Journey”.

Your Customer Journey starts with your “Zone of Genius Planner” and ascends into offerings that allow your customers to experience greater levels of self-transformation.

But it starts with YOU.

It starts with YOU accepting the fact that you’re a freaking genius and turning your magic all the way up.

When you create from THAT place, you will ATTRACT customers who will love you for YOU and want to buy everything you make.

That is the definition of a true fan.

If you had 1000 true fans buy $100 worth of products from you over the period of a year, you would make $100,000!

If they buy $1000 worth of products from you, that’s a million dollar business.

So how do you attract 1000 true fans? How do you create $1000 worth of products? How do you grow your planner business BEYOND Etsy?

That is what we’re here to teach in this course.

It’s time to unlock your magic.

It’s time to create from what lights YOU up.

What if we told you…

You already have a million dollar product inside of you.

You already know what to do.

You already have what it takes.

You are a freaking genius.

To take this course, you’ll need either one of the following software:

Affinity Publisher

Aimee teaches designing your digital planner in Affinity Publisher for PC or Mac users.

Affinity Publisher is a separate cost. Check it out here.

Apple Keynote

Michelle teaches designing your digital planner in Apple Keynote for Mac users.

Apple Keynote is free for Macs. Click here to make sure you can access it.

Ready to join us and reclaim your genius?

Special note for people who bought our other course - PDF Glow Up:

If you already purchased our other course - PDF Glow Up - in the past, you get a special added discount since the lessons in PDF Glow Up are included in Passive Income Planner Girl. Contact us via the purple button in the bottom left corner of the screen so we can personally hook you up with your discount.

FAQ

  • Milestone 1: No software is needed.

    Milestone 2: Creating Your Zone of Genius Planner - you'll need either Apple Keynote (which is typically free for Mac computers) or Affinity Publisher (which is a one time cost for Mac or PC computers).

    Milestone 3: Launching Your Shop on Etsy - you'll need to open a store on Etsy, which is free. When selling on Etsy, you pay a listing fee of 20 cents to list your planner and then you'll only have to pay transaction and payment processing fees when you actually sell a planner through Etsy.

    Milestone 4: Marketing on Pinterest - you'll need to create a Pinterest account if you haven't already - which is free.

    Milestone 5: Open the Door to More Money with Your Customer Hub - we recommend using an online course platform for this stage of the process. There a couple of platforms (Thinkific, Membervault) that let you get started for free. Our favorite platform to recommend is Teachery, which is what we use, but you don't need to start there. You can start with whatever online course platform you prefer. At minimum, you can always use a password protected page on your website, which is free.

    Milestone 6: Create Your Quick and Dirty Mini Course - See Milestone 5 above.

    Milestone 7: Stepping into Abundance with Affiliates - you'll need to have access to a platform that allows for affiliate relationships. If you're already using an online course platform, most of these types of platforms already have affiliate capabilities built in.

    Milestone 8:Holding Space for Your Super Fans - you don't need any particular software or platform for this step. This module is more about the mindset and emotional energy around holding space for your community. If you would like to use a software for this purpose, we have a few recommendations, but the possibilities are endless and it's entirely up to you.

  • WHAT IT IS:

    This is our signature course for women who want to turn their zone of genius into a planner and then use their planner as the first step of their value ladder.

    We teach how to build out your customer journey and create 1000 true fans, which is the path to a 6 figure business (and beyond if you want).

    WHAT'S INSIDE:

    9 Video workshops covering the MINDSET that sets you up to succeed in each milestone of your journey to a business primed for 6 figure revenue.

    Step by step video tutorials on how to design your zone of genius planner.

    Over 140 stunning Canva templates for listing your planner on Etsy and pinning it on Pinterest.

    WHO IT IS FOR:

    It's for women who want to go all in on their zone of genius and intuition when it comes to making money with planners.

    It's for women who are tired of hiding behind their products and are ready to show up in the fullness of who they are so that entrepreneurship can finally feel like the self-discovery adventure that it really is.

    COOL FACT:

    The women illustrations in this course were hand drawn by Aimee herself!

    PLATFORMS TAUGHT:

    Affinity Publisher for Mac or PC

    Apple Keynote for Mac

  • No, we focus on creating what we call your “Zone of Genius” planner from scratch so that you create something 100% unique to you. However, the course does come with Canva templates for pinning your planner on Pinterest and listing it in your online shop.

  • Here at the Secret O.W.L. Society, we have a no refund policy.

    We encourage our customers to take the time to read the sales page and message us if they have any questions. We are always here to help if you need any assistance before and after your purchase.

    Check in with your intuition. Does the decision to purchase feel exciting and expansive? Are you ready to make a commitment and have fun exploring your creativity? Do you feel desire or do you feel desperation?

    If you have doubts or desperation around whether or not you should purchase, you can always decide that now may not be the right time for you to make the commitment.

    We care about the success of every one of our students. We also care about the value of respecting each other’s time.

    If you do decide that you’re ready to go all in now, we are thrilled for you and can’t wait to welcome you into the Secret O.W.L. Society.

  • Yes, it’s self paced and you have lifetime access. :)