Hi, I’m Michelle!

Over 10 years ago, I realized I had lived the same year twice and that it was a mediocre year. A flash of insight downloaded into my brain: “Take 100% responsibility for your life.” I hobbled together a planner to support me in the journey - a planner I called “The Ultimate Life Binder.” Shortly after that, I started a blog to share what I was learning - a blog I called “The Secret OWL Society.” I believe in making our businesses a sacred container for our own healing and personal growth. A space where we can create anything we want and say yes to desire. If that sounds good to you, then you’re in the right place. Welcome home!

5 Quick Facts About Me

  1. I used to work as a janitor, nanny, and house cleaner.

  2. I’ve sold over a million dollars in online courses.

  3. I’ve moved from the USA to Portugal with my husband and two children.

  4. My journey started over 10 years ago when I decided to take 100% responsibility for my life and make every year 10x better than the year before.

  5. I quit Facebook and Instagram years ago and have never regretted my decision. It’s been great!

Here’s my approach to business…..

  • “Serving your audience” needs to be the automatic byproduct of honoring yourself.

  • “Solving your audience’s pain points” needs to be the automatic byproduct of solving your own.

  • “Figuring out your customer avatar so that you can give them what they want” needs to be the automatic byproduct of figuring out who YOU are and what YOU want.

  • Work harder on yourself than you do on your business.

  • Don’t make your business your only source of income. Invest your money outside of your business (read The Simple Path to Wealth by J.L. Collins) so that you can start separating your labor from your income.

  • The breakthrough you’re looking for is not on the other side of learning “the right” tactics and strategies. It’s on the other side of healing, coming home to yourself, and saying yes to your deepest desires.

Want to work closer with me?